Branch of knowledge
Social and legal sciences
Campus
Pontevedra Campus
Centre
ECTS credits
240
Years
4
Places
100
Cut-off mark
8.086 (Ord.) (1)
Tuition fees
591.00 € (2)(3)
(1) Ord: ordinary call, Ext: extraordinary call. Cut-off mark for the 2026/2027 academic year
(2) Tuition fees for the ECTS credits of the first year. Other fees not included
(3) Discount equivalent to 99% of the tuition fees for first-time enrolment, under a decree of the Xunta de Galicia
Description
This degree aims for its graduates to acquire a thorough knowledge of the phenomenon of communication, especially advertising and public relations, its role in society and its research techniques and methodologies. It will provide knowledge of the design and creation of communication policies and strategies for all types of organisations (private companies, public bodies and third-sector organisations).
Applicant profile
People with critical, analytical and interpretive ability, with an interest in people and their relationships as they relate to their role in society, and also with an interest in communication and its strategies, especially in advertising.
Access and admission
- Baccalaureate with the university entrance exam (PAU) passed
- Higher vocational training qualifications
- Entrance exam for people over 25 or over 45
- Previous university degree
Career opportunities
- Advertising: creation, design and production of advertising communication, advertising planning and strategy, marketing, creative and design studies, evaluation of the effectiveness of advertising campaigns in relation to market research, management of advertising and advertising space
- Media: writing for the media (press, radio, television and internet), producing advertising for the media, multimedia voice-over, holding press conferences
- Public relations: public relations in medium-sized and large companies, running campaigns and actions that create a favourable public attitude towards companies, products or services, media relations, communication and corporate image consultancy, organisation of events and public functions, protocol, corporate communication on social media, management of intangibles