Double Degree in Advertising and Public Relations - Audiovisual Communication

⁽¹⁾ Ord: ordinary call, Ext: extraordinary call. Cut-off mark for the 2026/2027 academic year
⁽²⁾ Tuition fees for the ECTS credits of the first year. Other fees not included
⁽³⁾ Discount equivalent to 99% of the tuition fees for first-time enrolment, under a decree of the Xunta de Galicia

Description

The proposal for this double degree programme arises in the context of the recent modification of the Bachelor's Degree in Advertising and Public Relations, which responds to the need to update the academic content and align it with today's socio-economic reality. This curriculum review makes it possible to introduce a more flexible proposal adapted to changes in the sector, ensuring training of higher quality and better suited to professional demands. During the review of the Bachelor's Degree in Advertising and Public Relations, a growing interest was identified, both from the audiovisual and advertising sector and from students themselves, in the creation of hybrid profiles that combine skills in creating audiovisual content with an understanding of the advertising market and of political and institutional communication. The synergy between the two degrees not only responds to a specific demand from the professional sector but also gives students a competitive advantage, as they will enter an increasingly demanding job market with distinctive training.

Access and admission

• Baccalaureate with the university entrance exam (PAU) passed
• Higher vocational training qualifications
• Entrance exam for people over 25 or over 45
• Previous university degree

Career opportunities

• Direction and production of audiovisual advertising content
• Communication strategy and management in advertising and marketing agencies
• Creation and management of content for social media, digital platforms and the media
• Corporate and institutional communication consultancy
• Development of branding and visual identity projects
• Communication management in companies and organisations
• Audiovisual production for advertising, television and digital platforms